Lebanese fast-casual chain Naya expands to 48 restaurants with growth target

Lebanese fast-casual chain NAYA has grown from one New York restaurant to 48 locations and plans to reach 200 by 2030. Founder Hady Kfoury opened his first Manhattan location after studying hospitality in Switzerland and moving to the United States in 2006. By 2019, the chain had seven restaurants. Since then, it has expanded more than 40% every year for four years. NAYA now employs over 1,000 people, and each restaurant earns around $3 million in sales per year. Sales at existing locations have grown more than 10% annually. The chain serves customizable bowls based on Lebanese and Mediterranean food, a style that has become very popular with American lunch customers in recent years.