Victoria Beckham's fashion brand achieves first profit after 18 years

Victoria Beckham's fashion and beauty company made its first operating profit in 2025, earning £7.3 million. The company had lost money every year since it launched in 2008. Over those years, it accumulated losses of around £66 to £69 million. Her husband David Beckham provided more than £30 million from his other businesses to keep the company running.

Several changes helped turn things around. In 2021, the company cut its average dress price from £900 to £550. The beauty division also grew quickly, starting from nothing in 2019 and reaching roughly half of total revenue by 2024. One skincare product launched with 25,000 people already on a waiting list. Total company revenue reached £112.7 million in the same year the profit was reported.