Skims opens flagship store on London's Regent Street

Kim Kardashian's shapewear brand Skims opened its first UK store on Regent Street in London this summer. The shop is at 245-247 Regent Street, on a corner site that was previously used by Ted Baker. At 12,000 square feet, it is the biggest Skims store in the world so far. It is also the brand's first standalone store in Europe. Skims has signed a ten-year lease on the property and is selling its widest range of products in the UK to date. The brand already has concessions inside Selfridges and a flagship store in New York. Skims is growing internationally, with plans for stores in Dubai and India.