Salesforce removes Agentforce branding from major cloud products

Salesforce is dropping the Agentforce name from several of its main products before its annual Dreamforce conference. Products like Sales Cloud, Service Cloud, and Marketing Cloud will return to their original names. The company had spent two years adding the Agentforce label to almost everything it sold. CEO Marc Benioff had pushed Agentforce as the company's main identity, focusing on AI agents rather than its traditional customer management tools. The reversal suggests that customers or the market pushed back against the unified branding. One new name is still appearing, however. A product called AIforce will replace an existing tool known as Headless 360. Salesforce has not explained publicly why it decided to move away from the Agentforce branding strategy.