River Island cuts strawberry bag price ahead of Wimbledon 2024
Business · 2 July 2026
Written by AI from multiple news reports
River Island cut the price of its Red Strawberry Basket Bag from £59 to £32 ahead of Wimbledon 2024. The bag is made from raffia and decorated with beads to look like a punnet of strawberries, making it a fun choice for the famous tennis tournament, where strawberries and cream are a beloved tradition.
The timing was deliberate. Luxury brand Lulu Guinness sells a similar strawberry bag for £395, and it has been spotted on celebrities such as Ashley James and Louise Thompson. River Island's reduced price offered shoppers a much cheaper option, at roughly eight percent of the designer price.
Novelty bags inspired by British food and culture have grown popular at Wimbledon in recent years, with the Lulu Guinness version helping to establish the trend.