Meta's Muse AI app becomes top free iOS application after launch

Business · 23 September 2026

Written by AI from multiple news reports

Meta's new AI app, Muse, became the most downloaded free app on the US Apple App Store after its launch on 8 September. It passed ChatGPT to reach the top position. The app can book travel, send emails, and make purchases for users. Within about two weeks, it had collected around 2.5 million downloads. Meta's stock price rose 11.43% in one trading day, adding roughly $190 billion to the company's value. Not everyone has welcomed Muse, though. Amazon blocked it from its shopping platform because of privacy and security concerns. Shopify, however, has partnered with Meta so that users can check out on its platform through Muse. Meta has been investing heavily in AI under CEO Mark Zuckerberg.

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