Meghan Markle rebrands lifestyle business from American Riviera Orchard to As Ever

Meghan Markle has renamed her lifestyle brand "As Ever," changing it from its original name, American Riviera Orchard. She announced the new name on Instagram on February 18, 2025.

The brand sold its first products on March 4, the same day her Netflix show "With Love, Meghan" began. The products include fruit spreads, honey, candles, tea, and California wine. When the first batch went on sale in April, everything sold out in under an hour.

Netflix helped Meghan develop her brand vision, but she will run the business independently going forward. Meghan and her husband Prince Harry are moving away from California, but the brand will continue to operate.