Martin Lewis urges young adults to open Lifetime ISA accounts now

Business · 4 July 2026

Written by AI from multiple news reports

Financial expert Martin Lewis went on ITV's This Morning this week to urge people aged 18 to 39 to open a Lifetime ISA as soon as possible. His advice was simple: put in just £1 now to secure your eligibility before the government possibly changes the rules next year.

A Lifetime ISA lets savers put away up to £4,000 each tax year. The government then adds a 25% bonus, worth up to £1,000 annually. The money can go towards buying a first home costing up to £450,000, or savers can access it after turning 60.

Crucially, the account must stay open for at least 12 months before the bonus applies to a home purchase. Providers such as Moneybox and Plum both allow people to open an account with a single pound.

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