Figma invests in AI agents while competitors debate app platform futures

Business · 10 September 2026

Written by AI from multiple news reports

Figma's chief executive Dylan Field has announced that the company will invest heavily in AI tools for designers. Figma is building AI agents and code generation features that connect directly to its design platform. These tools will let designers create products faster and with less manual work. Field says customers are already bringing AI into their daily workflows. Figma believes that good design will still matter even when more people can build software using AI. The company wants to lead this change rather than resist it. Figma started in 2012 as a browser-based design tool and grew into a business worth ten billion dollars. Adobe tried to buy Figma in 2022, but regulators blocked the deal.

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