Amazon releases annual toy recommendations for Christmas 2026

Amazon has released its "Toys We Love" list for 2026, recommending 13 toys for Christmas shoppers. The list was put together by Amazon's expert buyers and covers a wide range of toy types, including card games, plush toys, ride-on cars, and Lego sets. Most items cost less than £100, and six of them are priced under £20. The cheapest option is a card game called Flip 7 With A Vengeance, which costs £8.90. The most expensive item is an American Girl doll at $145. The list includes both well-known toy brands and products sold exclusively through Amazon, so shoppers can find something at almost any budget.