AI tools help perfume makers reduce reliance on endangered plants

Fragrance companies are now using artificial intelligence to create perfumes in a more sustainable way. AI systems can check supply chains to find ingredients that come from endangered species or harmful farming practices. They can also measure the carbon emissions of different ingredients, helping perfumers choose greener options.

Givaudan launched an AI tool called Carto in 2019, based in a digital factory in Paris. IBM worked with Symrise to build Philyra, which helped perfumer David Apel create scents for Brazilian brand O Boticário. AI can also run safety tests without using animals.

Industry leaders say that human perfumers still make the final creative decisions. AI is a support tool, not a replacement. It helps reduce waste and find better ingredient alternatives during the development process.