Adidas sues White Fox Boutique over four-stripe clothing design

Adidas has taken Australian fashion brand White Fox Boutique to court, filing a lawsuit in September 2026. The sportswear giant claims White Fox has copied its famous three-stripe design by putting four parallel stripes on its clothing. Adidas has held the three-stripe trademark in Australia for decades. It argues that four stripes look deceptively similar and could confuse shoppers into thinking Adidas is connected to White Fox. Adidas also alleges that White Fox used real Adidas products in some of its advertisements. White Fox is a fast-growing Sydney brand that earned $542 million in revenue in FY25, largely because of influencer and celebrity marketing. The case will decide whether four stripes are different enough from three to avoid infringement under Australian law.